03.30.2010
"It took a while for politicians to catch on to this Internet thing," writes San Diego Union-Tribune columnist Craig Gustafson in yesterday's edition.
We remember when the only political website in Dallas was a couple of Web pages for then-Mayor Laura Miller. You could see her endorsements. You could read a position statement. You could request a yard sign. That was about it.
Times have changed.
No matter if you're in a major metropolitan area or rural communities, if you're going to elected office or launching a referendum, the Web is now the standard.
In San Diego, Gustafson writes, "All but one of the 17 candidates for city office in the June 8 election have websites touting themselves and their campaigns."
He then provides links to all candidate sites for online newspaper readers – are there any other kind these days? – to review.
The websites vary in functionality and sophistication ... but one thing Elettore has learned since its very first political website in 2003 is that the technological bells and whistles of high-cost websites don't necessarily mean engagement or victory.
Just ask the deep-pocketed opponents who recently lost to Elettore clients like Dallas City Council representative Ann Margolin and the Vote No! Build the Hotel and RIP Dallas campaigns.
Not that we're bragging or anything...
When it comes to persuasion, Elettore believes that content and clarity still have the upper hand.
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