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There is a path

Posted on Saturday, November 19, 2016


After ten days of despondency, analysis, and introspection, I have concluded that there is no meaningful value in expressing feelings, leveraging logic, pointing to facts, or sharing verified news stories.


Such acts only further embolden and enrage #TrumpsAmerica.

To continue giving this victorious crowd any energy is to fuel their flame.

However, we do not need to feel defeated, America. I see an opportunity.

There is path to a rational, smart, and hopeful future.

Follow along.


Sometimes it is simply about results

Posted on Wednesday, September 07, 2016


Yesterday, Elettore completed a client project that exceeded everyone's expectations.

We love when that happens.

In fact, we've created a niche for ourselves doing just that.

Our client was so pleased we were asked to name our own bonus. If only that happened all the time, too.

Elettore is a community relations company. We help you change people's minds.

We see online communications, face-to-face interactions, and public affairs as means to an end, not just selfie-worthy activities. We take risks because we know institutionalized fear is a liar. We also know it is not about us ... it is about what you need to accomplish.

We could go on about channel marketing, trans-silo onboarding, and synergistic solutions as our "wheelhouse" ... but we would rather just get the job done.

As we have done for these clients.

Elettore has no canned approach. Each new project deserves its own custom strategy using whatever tools it takes.

If you want to leap to a bigger fishbowl, sometimes it is simply about results.


Make America Think Again

Posted on Monday, September 05, 2016

They'll look twice when you put this on. Trust us.

Elettore invites you to wear your feelings for America, not on your sleeve, but on your head.

Made in Cambodia (hey, we're honest) of lightweight, 100% brushed cotton twill, this six-panel structured cap has a low profile, sewn eyelets, and an adjustable back with a Velcro® closure.

Our Make America Think Again cap is currently available in red with a red/black/red sandwiched, pre-curved visor. Embroidered in America, Make America Think Again is stitched huuge in white across the front. Elettore is stitched over the right ear.

Our very, very best friends will be wearing them. Just $17.99 (+8.25% sales tax in Texas only) Free shipping.

We had to do this. Just had to.



Post-Orlando social media and social engagement

Posted on Friday, June 17, 2016

It would be hard to dispute that last weekend's shooting in Orlando has amplified the debate between those who want all assault weapons banned and those defending Second Amendment rights without exception.

Today — regardless of where you stand on this divisive issue — what catches our professional attention about this intense public and policymaker debate is the use of new technologies to rally supporters and nudge them to action.

There have been new websites, Facebook pages, and countless Twitter accounts born out of the heightened discourse.

There has been a proliferation of new online petitions — which we usually believe to be ineffective. It does not help that so many organizations have launched so many and that there is little historical track record for results from previous online petitions.

We have to admit that social media channels are on fire.

The National Rifle Association is relentless with Twitter posts, robocalls, Facebook posts, and emails ... less so with its Google+, Instagram, and Snapchat accounts (although its Nevada referendum Snapchat geofilters are smart). So far this week, the NRA's simple ‪#‎2A hashtag (for Second Amendment advocacy) has reached 7.5M timelines.

However, we have been most impressed by the Brady Campaign to Prevent Gun Violence's text-based initiative. Using other social media channels to promote the action. Supporters are encouraged to use their mobile phones to text DISARM HATE to 877-877.

But it does not stop there.

The supporter then receives a text back, stating the Brady Campaign's post-Orlando message. It also asks for the user's Zip code.

If you reply with your Zip code, the app responds with a message of what the user can tell their U.S. Senator. Then, and this part impressed us most, the reply text states that if you text back GO, the app will automatically connect you with one of your U.S. Senators' offices in our nation's capitol.

If the software determines your state's Senator is strongly opposed to gun control ... the app routes you to the Washington DC offices of another Senator who might be more on the bubble.


We'll have to wait to see if it is also effective.


Online petitions: Change? Really??

Posted on Wednesday, September 02, 2015

Everything we do online captures valuable data from which someone else will capitalize.

At Elettore, we've seen enough to be convinced: online petitions are more valuable as information harvesters than "change agents."

Few high-profile cases have attracted as much online support as the shootings of Treyvon Martin in 2012 and Michael Brown in 2014. In both instances, the numbers of people who "signed" petitions are cited in the press ... but how did that work out for you, America? How did those petitions change anything? Who received the petition information? The courts? The prosecuting attorneys? Local media?

A wise colleague observes that these are the hallmark of a disengaged electorate. You have probably heard this passive (and often anonymous) keyboard activism referred to as "slacktivism."

Online petitions provide an opportunity for us to share on social media how we feel. They give us a sense of community by recruiting others to join us. They are like lists of supporters on political campaign websites. They give us a chance to pronounce our affiliation with a tribe. Self-selecting "cool kids," if you will.

But result in change?

No, that's not what online petitions are about. They are reactions rather than pro-actions. They add to entrenched, divisive yammer rather than result in any positive outcome. Simply put, in spite of America's culture of self-importance, online petitions do not have the weight of the Constitutional Congress. They are about feeling good about ourselves.

Not a bad thing.

It's just that they're also about providing valuable information to some nebulous – and hopefully benign – data-harvesting operation in the cloud.

Change requires vision, real courage, clear communication, good old-fashioned shoe leather, and healthy doses of strategy all carried out effectively. We can help you with that.