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Our Team

Elettore's professionals comprise a worldwide team of independent consultants with expertise in communications, marketing, graphic design, programming, and organizational development.

Since 1997, our team has:

  • spearheaded corporate philanthropy initiatives,
  • conducted community audits and visioning workshops,
  • facilitated innovation and planning retreats,
  • launched grassroots organizations, and
  • managed web-based communications campaigns for political campaigns and non-profit organizations.

Community meeting facilitation


Elettore believes that proactive and strategic actions lead to effective community engagement. We anticipate what's next and prefer communication and advocacy over pretense and ... well, running around with our hair on fire.

Fortunately, our team is guided by our two experienced, energetic, and politically savvy principals, Randall White and Jeff Herrington.

Randall White, President
For 20 years, Randall held senior positions in the non-profit sector, where he directed innovative marketing, fundraising, and community relations initiatives.

In 1998, he acquired and became President of the Corporate Citizen Group. Ten years later, the community relations consultancy changed its name to Elettore.

His clients have included Texas Instruments, Cienda Partners, Fair Park, Dallas Mayor Tom Leppert, Texas State Senator John Carona, Dallas County Commissioner Dr. Elba Garcia, and every Dallas municipal, Dallas ISD, and Dallas County referendum to come before voters from 2005 to 2015.

Randall organized the Bridge-o-Rama celebration for the opening of Dallas' Margaret Hunt Hill Bridge, the inaugural All Out Trinity sports festivals, and Trinity River Revel, the opening festivities for the Continental Avenue Pedestrian Bridge, West Dallas Gateway Plaza, Sylvan Avenue Bridge, and Trinity Skyline Trail. For these activities, Elettore was awarded a Business Committee for the Arts 2015 Obelisk Award.

He is past chairman of the board of the West Dallas Chamber of Commerce and president of the West Dallas Foundation. Randall was founding president of both the Fort Worth Avenue Development Group and the Fort Worth Avenue TIF District Board, and is a past chair of the City of Dallas Board of Adjustment.

Randall also serves as publisher for The Cornet Group.

  Jeff Herrington
Jeff Herrington is a consultant, communicator, instructor, and writer.

He possesses more than 30 years of corporate communication experience, having edited award-winning publications for Southern Methodist University and Diamond Shamrock Corporation. His feature writing has appeared in Texas Monthly and in publications produced by IBM, AT&T, John Deere, Whirlpool Corporation and Baxter Healthcare. His “Writing for the Web” workshops have been used multiple times by State Farm Insurance, JPMorgan Chase, Lincoln Electric, and American Century Investments, among other companies. In 2000, he received the highest award bestowed by the Dallas chapter of the International Association of Business Communicators when it named him its Communicator of the Year.

As a consultant, he directed a social-media-based communication program designed to motivate 20-somethings in Dallas to vote for a downtown convention center hotel, which Dallas Mayor Mike Rawlings credited for that referendum's victory. Jeff has also crafted a strategic employee communications campaign for the French subsidiary of a Fortune 100 beverage maker.

He work has been both international – having traveled to more than 45 countries on five continents as a corporate writer – and local – where he crafted a 30-page document articulating the business community's support of a world-class urban-planning vision for a section of Dallas adjacent to the Trinity River.

Writing under the pen name of Jeffrey Eaton, Jeff is author of the mystery thriller Murder Becomes Manhattan. He has a second novel in the series coming out in the fall of 2015.